CODE: Intensive
You know what you can do. You just can't decide what to sell.
CODE: Intensive is a private 90 minute session where we build your offer together. You leave with one named service, priced, scoped, and written up as a one-page offer you can send to a prospect that week.
The problem isn't information
You've read the posts. You've done the audit. You've probably had four different versions of this business in your head over the last year.
And you're still not sure.
Not because you're not capable. Because deciding alone is genuinely hard, and there's nobody to tell you whether the thing you're circling is actually worth $2,000 a month or whether you're about to undercharge for the next three years.
That's not a research problem. More reading won't fix it. I read for years and it didn't fix it for me.
It's a decision problem, and decisions are easier with someone who has made them before.
The session
What we actually do
We get on a call for ninety minutes. I've already read everything you sent me. Then we build it.
We pick the skill.
Not a shortlist. One, decided, with the reasoning written down so you stop revisiting it at 11pm.
We name your buyer.
A specific kind of business, not a demographic. Specific enough that you could list five of them by name when we're done.
We write the sentence.
I help [X] achieve [Y] through [Z]. We'll go through five or six versions until it's right.
We build three tiers.
Essential, Complete, Partner. What's in each, what changes for the client, and where the boundaries sit.
We set your price.
Your floor, your market number, and your ask. Real numbers, not ranges.
We write your exclusions.
The five things this kind of client will ask for that you shouldn't do for free. This is the part that saves you the most money and almost nobody does it up front.
We map your network.
Actual names, from your actual history, ranked by who to contact first.
No homework. No modules. No "go think about it and come back."
We decide, on the call, together.
The deliverable
What you leave with
The Offer Brief. A written document, built for you, delivered within five business days. Six to ten pages.
Plus: one round of follow-up questions by email within 14 days, so you're not stuck the first time reality hits.
- Your named service and the reasoning behind choosing it
- Your buyer profile, specific enough to act on
- Your positioning sentence, final
- All three tiers written out in full
- Your pricing: floor, market number, and ask
- Your scope document, including exclusions
- Your one-page offer, formatted and ready to send to a prospect
- Your referral map with names, ranked
- Your first two weeks, specifically
Who this is for
This is for you if
- ✓You have a full-time job and a skill you've never charged for
- ✓You've been thinking about this for months and haven't started
- ✓You can do the work but can't figure out how to package or price it
- ✓You'd rather have it decided in an afternoon than researched for another year
This is not for you if
- —You already have a clear offer and paying clients. You need pipeline help, not positioning help, and I'd rather tell you that now.
- —You want someone to do the work for you. I build the strategy. You send the emails.
- —You want ongoing coaching. This is one session and one document, on purpose.
- —You're hoping for a guaranteed income outcome. I can hand you a good offer. I can't make anyone buy it.
Investment
Why $497
Because you're not buying ninety minutes.
You're buying a decision.
The one you've been carrying around for a year. The one that's been sitting underneath every "maybe I should look into that" and every tab you left open and every Sunday night you spent researching instead of starting.
That decision is worth something. It's been costing you something the whole time it's gone unmade.
And it gets made by someone who has already made it, badly and then well, and knows the difference.
What you're actually paying for is the pattern.
I've been doing client work since 2020. I've priced wrong, scoped wrong, said yes to things I should have refused, and slowly figured out what the version that works looks like.
You get that, applied to your situation, in an afternoon. Plus a document you can act on the same week instead of a page of notes you'll never open again.
I spent six years without a price because I never had this conversation with anyone. Nobody sat across from me and said, here's your number, say it out loud, stop apologizing for it.
That's the conversation.
Why this is one session and not six weeks
Because you don't have a knowledge problem.
You have fifteen years of experience and a browser full of tabs. More weeks of talking wouldn't give you anything you don't already have access to.
What you're missing is a decision and a plan, and neither of those needs six weeks.
Ongoing coaching is the right format when someone needs accountability over months. That isn't what's happening here. You're not failing to execute. You're stuck at the front, where you can't tell which of five possible versions of this business is the real one.
That gets solved in one conversation with the right person, or it doesn't get solved by talking at all.
So: one session, one document, one round of follow-up. Then you go.
How it works
- Step 1
Apply.
Short form, about five minutes. I want to know whether I can actually help you before you pay me anything.
- Step 2
I respond within two business days.
If it's a fit, you get a payment link and a booking link. If it isn't, I'll tell you why and point you somewhere better.
- Step 3
Deep intake.
A longer questionnaire after booking. Your work history, your skills, your hours, what you've tried. I read all of it before we speak.
- Step 4
The session.
Ninety minutes. Video, recorded, and you get the recording.
- Step 5
Your Offer Brief,
within five business days.
- Step 6
Follow-up.
One round of questions by email, within 14 days.
Total elapsed time: about two weeks.
Questions
What if I don't know what my skill is yet?+
That's the most common starting point and it's fine. Do The Skill Audit first, it's free, and bring whatever you came up with even if you're not confident in it. Half of what we do on the call is figuring this out.
What if I've never freelanced at all?+
Then this is exactly the right time. The most expensive mistakes in freelancing get made in the first ninety days, and most of them are pricing and scope mistakes you can't undo later.
Do I need to quit my job?+
No, and I'd rather you didn't. Everything we build is designed around the hours you actually have. If you tell me you have eight hours a week, we build an eight hour offer.
What if I have several skills?+
Good. That's a better problem than the alternative. We'll pick one to lead with and park the others as upsells for later.
Can I bring my current pricing and just get it checked?+
Yes, though most people find we end up rebuilding more than they expected. If you genuinely just want a second opinion on a number, tell me in the application and I'll say whether this is worth $497 to you.
What if I'm not happy with it?+
Tell me. If you finish the session and the brief and genuinely don't have something you can use, email me and I'll refund you. I've built my whole business on referrals, and refunding someone unhappy is cheaper than the alternative.
Is there a payment plan?+
Yes, Klarna is available at checkout.
You already have the skill. You've had it the whole time.
The only thing missing is knowing what it's worth, and being willing to say the number out loud. I can help you with the first part in ninety minutes.